While I usually explain the name of my studio as the obvious hybrid of my first and last name with the middle pulled out, there's a deeper, nerdier truth. Tin foil hat on, folks:
I am a huge Star Wars fan. I grew up loving everything to do with Star Wars. I've met Ray Park, Carrie Fisher, David Prowse and others. I was also one of the 200 people marching as costumed stormtroopers in the 2007 Rose Parade with George Lucas.
Many years ago, I met Timothy Zahn, a brilliant writer, Oregonian, and creator of several award-winning and fan-beloved Star Wars novels. LucasFilm commissioned him to write books that directly followed "Return of the Jedi", and this trilogy sold millions of copies and really set the stage for the re-release of the movies. Tim and his wife are also some of the nicest, kindest people I've ever met, and we became friends. They even came to my wedding.
Tim, knowing how much I loved one of his characters (Grand Admiral Thrawn for you fellow fans), wrote me into a Star Wars novel. Admiral Ar'alani is a blue-skinned, red-eyed Chiss, just like Thrawn. I am, to say the least, quite fond of her. Open a copy of "Outbound Flight" and you'll meet her too.
So when it came time to name my business, it was easy to nod at my blue-skinned friend. Wouldn't you?